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PR & Ad & Marketing

Digital Marketing Specialist

Digital Marketing Specialist We are expanding our Marketing team and you could b

2019-11-11 2020
Lakeside Manufacturing, Inc
Position: Marketing Specialist Salary: $55,000 per year Type: Full Time Location: West Allis, WI
We are expanding our Marketing team and you could be it!
Are you...
Experienced or certified in Marketo Marketing Automation
Live for data testing, analyzing, cleansing, auditing
Meticulous with details
Technically minded and drawn to new technologies
Able to see connections across multiple platforms and programs
Enjoy and thrive on managing multiple projects and priorities
A "get it done" with speed AND attention to detail person
Comfortable in suggesting solutions, best practices, and innovative ideas to improve the team’s success
A team player that likes to work hard and play hard
Other aspects of the role include:
Responsible for building and executing email sends, drip/nurture campaigns, webinars, forms, landing pages,
segmentation, forms within Marketing Automation system (Marketo)
Test, deploy, and continuously evaluate instance for improvements
Configure and deploy rules and triggers to guide the customer journey
Understand and report campaign data and performance to deliver actionable insights and recommendations
Perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and
engagement growth
Adhere to and communicate automation best practices including email formatting, list management, optimization, data
quality, hygiene, data cleansing, and compliance (CAN-SPAM, GDPR)


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