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Senior Analyst, Media Research

Senior Analyst, Media Research Company Description Spark Foundry is a global med

2019-10-09 2020
Spark Foundry
Position: Senior Analyst Salary: $65,000-65,001 per year Type: Full Time Location: New York City, NY
Company Description
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to
brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more
attention; to care more about our clients’ brands; and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of
both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine
boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to
challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has
become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a
whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for
today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad
disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and
strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines. Job Description
Spark Foundry is looking for someone grounded in traditional media research and audience measurement techniques, as
well as an understanding of digital research and measurement approaches. It is a hybrid role, combining traditional
syndicated research (audience & digital) and custom research (ad effectiveness & brand health) with additional
responsibilities related to dashboards and data processing. You will serve as the primary contact for competitive analysis,
traditional media scenario planning/optimization, as well as execution of ad effectiveness and brand health research.
This position requires strategic and tactical thinking with an eye for numbers, intellectual curiosity, proficiency at problem
solving, an in-depth understanding of syndicated research tools, linear & online media, technology, and custom research
methodologies.
SPECIFIC RESPONSIBILITIES
Resident expert in research, competitive intelligence, forecasting, and scenario planning tools for the account, proactively
educating internal and external clients on methodologies and approaches
Provide support for custom ad effectiveness and brand health tracking
Execute customer, media, brand, and market research that uncovers unique insights and opportunities.
Help answer client questions, create client-ready presentations, and attend client presentations/meetings
Report on key metrics for in-campaign performance; determine behavior/brand impact, and ROI.
Construct research questions based on synthesizing client data, industry knowledge, and client needs
Develop clear and actionable learning agendas to grow within and cross-brand findings
Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results.
Apply syndicated research (Nielsen, IMS, MRI, ComScore, eMarketer, Forrester, etc) and agency research applications
Be an knowledge steward, distributor, educator, and champion
Foster relationships with the internal and broader media, market, and consumer research communities
Assist internal groups in maximizing the use of available research sources and proprietary studies. Qualifications
2-3 years in media and marketing research, marketing communication, or advertising research—CPG is a plus.
Bachelor’s degree (Masters preferred) such as advertising, marketing, economics, sociology, or similar discipline
Experience with the following syndicated tools: Kantar Strategy, MRI, Simmons, GWI, comScore
Knowledge of basic and more complex media and syndicated research systems
Solid grounding in traditional media research and audience measurement techniques; as well as understanding of digital
research and measurement approaches
Experience with innovative methods and emerging media is a plus.
Strong oral and written communication skills
Excellent computer skills. Knowledge of statistical software packages is a plus.
PERSONALITY ATTRIBUTES
Entrepreneurial, enthusiastic, collaborative, engaging, curious, with a self-directed spirit
Productive and strategic contributor, strives for impact
A passion for research, consumer-understanding, and storytelling.
Planning and time management excellence.
Proactive, especially in pushing for new opportunities, approaches, and ideas.
Focused on action and solutions; thriving with critical thinking and analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Apply

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