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PR & Ad & Marketing

Paid Media Marketing Director

Paid Media Marketing Director About Us We’re a fast growing and leading SaaS c

2019-08-21 2020
PhoneBurner
Position: Marketing Director Salary: $60,000-80,000 per year Type: Full Time Location: Laguna Beach, CA
About Us
We’re a fast growing and leading SaaS company in the dialer space. We’re looking to double our growth and we’re looking
for the right person to help us get there!
The majority of our team works remotely and works through Slack for chat and Zoom for video chats. We expect you to be
online during normal work hours and it should feel just like we’re in the office together except you can work from home
and not deal with traffic. We also have allowances for a co-working space if working from home is not ideal for you.
Requirements
Key Functional Areas of Responsibility
Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search
platforms.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other
important account metrics.
Manage the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Manage and launch Paid Media campaigns from LinkedIn, Facebook, and other sources of traffic.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display
network, and other facets of paid search in accordance with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid
search marketing initiatives.
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals
tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Professional Competencies
Ability to think creatively, and identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications
No less than 7 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Experience with website analysis using a variety of analytics tools including Google Analytics, Supermetrics, optmyzr.
Experience in Photoshop (light editing and review)
Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, Yahoo).
Experience working with popular social PPC ad (Facebook, Linkedin)
AdWords / Bing certification a plus.
Comfortable working in Excel/google sheets
Comfortable writing typical formulas for data review (vlookup, sumifs, etc)
Experience with intercom.io a plus.
Experience with B2B and B2C marketing
Experience setting up A/B test, monitoring, reporting on results
Experience with A/B testing platforms a plus
Able to work well independently and at times with a team
Highly preferred experience
We need a person a that will not just live in the paid search shell, we need a “can do” attitude and isn’t afraid to learn
something new on the job. If you have skills with most of the following SEM Tool Experience/Computer software, then that
will be a huge plus:
Google Adwords
MS adCenter
Adwords editor
MS Adcenter Desktop
Google Analytics
Call Rail
Spyfu
Filezilla
Google Conversion optimizer
Microsoft Office: Access, Word, Power point, Outlook
Excel (Pivot tables, Charts, vlookup, Analytic formulas)
Basic HTML/PHP editing
Adobe Creative Suite
Google Sheets
Supermetrics
Dropbox
Asana
Benefits
Employment Type: Full Time
Location: Remote
Industry: Telecommunications service provider
Job Functions: Paid Media Marketing
Salary Range: $60,000 - $80,000
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