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IT & Web & SQA

Multimedia and Web Designer

Multimedia and Web Designer How to Apply A cover letter is required for consider

University of Michigan
Position: Web Designer Salary: $55,000-68,000 per year Type: Temporary Location: Ann Arbor, MI
How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The
cover letter should address your specific interest in the position and outline skills and experience that directly relate to this
Job Summary
Integrative Systems + Design (ISD) is an innovative academic unit in the College of Engineering (CoE) that is dedicated to
educating leaders who can think transformatively and create lasting value in the workplace and society. By integrating the
depth and breadth of intellectual resources across CoE and the University, ISD offers uncommon educational opportunities
through its multiple interdisciplinary graduate degrees. These opportunities are offered on campus as well as through
collaborative online learning environments that allow for globally diverse and non-traditional student engagement. ISD has
been consistently ranked among the top tier-one universities in the United States for best online engineering programs.
As a key member of the ISD marketing and communications team, this position provides multimedia and web support for
all program and partnership initiatives across ISD’s portfolio. The ideal candidate is a creative, well-rounded, detail-oriented
team-player with a broad background in implementing multimedia and web strategies, who has experience working
effectively with diverse audiences across multiple communications channels, and brings a dedication to quality and
customer service.
Overall Design and Implementation: (40%) Design and develop innovative strategic communications solutions that visually
and contextually support the communication of ISD’s messaging, programs, and branding. Includes:
Assist in the development of ISD’s overall marketing and communications plans and strategies for both internal and
external audiences.
Work with supervisor and team members to analyze, determine, and implement multimedia design needs.
Based on identified needs, create, present for review, and implement original concepts, designs, and products that support
ISD’s messaging and branding for all assets and media channels (social media, email, print, web, video, etc.).
Utilize various media and design technologies to provide innovative and compelling solutions for websites, print collateral,
digital and print ads, email campaigns, event promotion, social media, presentations, promotional collateral, exhibit
materials, signage, infographics, data visualization, video, photos, podcasts, audio, animations, public relations, etc.
Work with team members to develop and maintain an ISD branding style guide, and to ensure consistent usage of the
branding image.
Adhere to ISD, College of Engineering, and University design standards.
Website Design and Management: (35%) Work in close collaboration with supervisor and team members to develop and
implement effective, engaging, and innovative solutions for ISD’s websites. Includes:
Work with ISD personnel, participants, and stakeholders to determine the needs and specifications for user-oriented
website design.
Collaboratively plan, design, build, deploy, update, and maintain the ISD websites and pages in a manner that supports
ISD’s marketing and communications strategies.
Establish processes to ensure the overall quality of websites, with timely and appropriate content updates.
Create and implement concepts for standardized web templates and components.
Perform website functionality upgrades, publishing, links maintenance, site animation integrity, etc.
Optimize website SEO (headlines, meta tags, page titles, alt tags, descriptions, etc.).
Perform website analytics, engage in other feedback mechanisms, and provide relevant management reports to ISD
Work with the ISD IT team on the utilization of the content management system (CMS), user interface features, and any
software application programming interfaces (APIs) required to communicate between systems.
Work with the ISD IT team on the integration of the website with administrative and student systems, content management
systems, design and develop user interface features, implement accessibility standards, and other related activities.
Multimedia Production: (20%) Collaborate with team members to determine multimedia needs for all messaging channels
and strategies, and ensure alignment with other efforts and branding.
Produce high quality original photographs, videos, audio, podcasts, etc. for a wide variety of marketing, communications,
promotional, and program purposes.
Edit photo/video/audio media for appropriate use in multiple mediums, and curate and maintain media content in an
organized manner.
Supplement with stock photos, video clips, music, graphics, etc. that are appropriate to ISD’s messaging, and manage
licensing and usage compliance.
Overall Strategic Implementation: (5%)
Contribute to overall ISD program development and awareness through activities such as gathering information and
preparing it to be clearly and effectively presented to various audiences.
Assist with special projects that help promote and support ISD’s vision, mission, goals, and strategies.
May perform other responsibilities as assigned.
Required Qualifications*
Bachelor’s degree in art, graphic design, multimedia, communications, digital media, web design, or related field.
Minimum of 4 years of professional experience in multimedia and web design, development, and implementation.
Excellent multimedia and web design skills as demonstrated by a portfolio of work that is original, creative, imaginative,
and innovative.
Professional experience creating and executing marketing and communications strategies for internal and external
audiences utilizing multi-media, digital, and traditional channels.
Demonstrated excellent skills and experience in a professional setting with multimedia-related software applications:
Photoshop, InDesign, Illustrator, Adobe, video/audio-editing software (i.e. Premier), etc.
Demonstrated experience and skills in original photography, videography, audio, podcasting, and editing.
Demonstrated professional experience working with front-end web-related software, content management systems and
tools such as Word Press, HTML, XHTML, or CSS,
Experience in web page SEO optimization including headlines, meta tags, page titles, alt tags, description, etc.
Demonstrated professional experience working with digital tools and technologies such as Google Analytics, MailChimp,
Constant Contact, all social media, LinkedIn, Google AdWords, etc.
Proficiency in Microsoft Office applications (Word, Excel, PowerPoint), Google Docs, and other productivity tools.
Solid working knowledge of branding development and standards, style guidelines, digital and print collateral
requirements, and related processes.
Demonstrated excellent verbal, written, presentation, interpersonal, and networking skills that show the ability to interact
effectively with all levels of participants, partners, and audiences.
Excellent project management, organizational, analytical, creative, and critical thinking skills involving multi-faceted
initiatives, with a demonstrated ability to successfully meet deadlines and strategy goals.
Strong collaborative working style with the ability to work both independently and as a member of a team in a flexible,
dynamic environment, and to contribute to a positive work environment that values respect, listening, and learning.
Awareness of best practices in fostering diversity, equity, and inclusion principles and working with diverse groups of
Desired Qualifications*
Experience in a higher education setting preferred.
An awareness of engineering fields is a plus.
Additional Information
ISD is an inclusive and innovative community that is dedicated to integrating disciplines for an uncommon and premier
education with a global reach. For more information please see:
Michigan Engineering’s vision is to be the world’s preeminent college of engineering serving the common good. This global
outlook, leadership focus and service commitment permeate our culture. Our vision is supported by a mission and values
that, together, provide the framework for all that we do. Information about our vision, mission and values can be found at: .
The University of Michigan has a storied legacy of commitment to Diversity, Equity and Inclusion (DEI). The Michigan
Engineering component of the University’s comprehensive, five-year, DEI strategic plan—along with updates on our
programs and resources dedicated to ensuring a welcoming, fair and inclusive environment—can be found at: .
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.


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