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Media & TV & Radio

Media Implementation Specialist

Media Implementation Specialist Company Name: Kroger General Office Position Typ

2020
2019-07-16
Kroger
Position: Media Specialist Salary: Unspecified Type: Full Time Location: Portland, OR
Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt
Position Summary:
Support corporate marketing initiatives through the application of technical expertise in implementing web- and app-based
tracking mechanisms. Establish and maintain data quality processes and naming standards to ensure correct execution
and categorization of media campaigns. Provide dashboards to media teams in support of data-driven decisions and quality
assurance. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion and safety. Essential
Job Functions:
Act as subject matter expert for data points available across a broad range of paid media channels, including digital
display, paid search, online audio/video, broadcast media and out-of-home
Establish requirements for and oversee implementation and troubleshooting of audience capture, campaign optimization
and performance measurement mechanisms across corporate web and app properties
Work with digital analytics teams to prioritize and schedule tag deployment in alignment with established corporate tag
management best practices
Act as subject matter expert for data points available across a broad range of paid media channels, including broadcast
advertising, digital display, paid search, native, out-of-home and digital video/audio
Establish and enforce naming standards to ensure correct media execution and accurate categorization
Maintain data validation processes to ensure data integrity, and coordinate with internal and external partners to resolve
any identified issues related to the quality of media data
Develop and maintain reporting dashboards in support of data quality processes and to provide performance metrics to
media teams incorporating established on-site and off-site media goals
Maintain detailed documentation of media data capture mechanisms and dependencies
Provide media measurement strategies to internal teams that align media objectives with campaign optimization
Collaborate with internal and external teams to understand marketing communications goals, objectives and strategies as
they pertain to paid media campaigns
Stay abreast of measurement technology advances in tag management, ad serving and ad verification
Must be able to perform the essential functions of this position with or without reasonable accommodation
Minimum Position Qualifications/Education:
Bachelor’s degree in business or related equivalent work experience
3+ years of experience in roles related to ad tech, digital marketing or web analytics
Proficiency working with client-side website development technology, including HTML and JavaScript
Adaptable to new industry tools and processes
Detail-oriented and analytical
Excellent oral and written communication skills
Desired Previous Job Experience/Education:
Degree in Information Systems, Computer Science, Mathematics, Statistics or related field
Experience with advanced data management tools, such as Alteryx and Data Studio
Working knowledge of Google Marketing Platform a plus, especially Campaign Manager
Understanding of third-party ad servers, tag management, paid media and advertising industry terminology
Working knowledge of jQuery, JSON, and browser DOM manipulation
Experience debugging and troubleshooting using browser network tabs and debugging tools
Demonstrated ability to analyze data and identify gaps and inaccuracies
Proficiency with DoubleClick and Adobe tool suites
Education Level: Bachelor’s Required
Required Travel: Up to 25%
Required Certifications/Licenses: None
Position Type: Full-Time
Regions: West
States: Oregon
Keywords:
Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with
our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want
more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us
successful. As the largest traditional grocery chain in the U.S. and one of the world’s largest retailers, we employee more
nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing,
Logistics, Marketing, Finance, Human Resources, and many other fields.
Company Overview
Kroger Family of Companies employs nearly half a million associates who serve customers in 2,782 retail food stores under
a variety of in 35 states. Our Family of Companies also operates 2,268 pharmacies, 274 fine jewelry stores, 1,489
supermarket fuel centers and 38 food production plants in the United States. Kroger is dedicated to our Purpose: to Feed
the Human Spirit™ by serving America through food inspiration and uplift and creating #ZeroHungerZeroWaste
communities by 2025. Careers with The Kroger Co. and our family of companies offer competitive wages, flexible
schedules, benefits and room for advancement.
Posting Notes: OR || Portland || 3800 S.E. 22Nd Ave. || 97202 || Kroger General Office || [[mfield2]] || Advertising; Marketing;
Media || Employee || Exempt || Full-Time || None
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