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PR & Ad & Marketing

PPC Marketing Manager

PPC Marketing Manager We’re looking for an amazing PPC Marketing Manager to jo

2019-07-02 2020
Cloudinary
Position: Marketing Manager Salary: Unspecified Type: Full Time Location: Santa Clara, CA
We’re looking for an amazing PPC Marketing Manager to join our team. This position will report to the Director of Demand
Generation. Our ideal candidate will be able to execute a variety of creative and engaging marketing programs as a part of an
integrated campaign strategy. Programs will reach across a number of marketing channels with a focus on display
advertising, SEM, and email. This position will be located in our Santa Clara, CA office
Responsibilities:
Plan and execute digital inbound and outbound marketing campaigns that target specific personas to increase awareness and
help acquire new customers.
Measure, document, and communicate the effectiveness of all programs, providing regular reports and updates outlining
quantifiable results including traffic, CTR, conversion rate, marketing qualified leads, opportunities, pipeline, and revenue
Proactively seek opportunities to evolve program performance through new program ideas, A/B testing, and/or additional
optimization techniques, and make data driven recommendations.
Ensure that all assigned projects meet time and budget constraints while ensuring high quality deliverables.
Collaborate with other team members to execute high quality omni-channel marketing campaigns.
Stay up-to-date on changes to the paid search space and recommend changes and updates to programs based on the ever
evolving paid search landscape
Identify new relevant media or platform partners and take initiative in developing new programs with innovative concepts &
ideas
Bring fun and exciting ideas to the table on how to engage our target audience across digital channels.
Provide hands-on support to fill in additional gaps as needed and support other team members.
About You:
4+ years of experience in B2B marketing with a minimum of 3 years hands on experience in paid digital advertising (ppc,
SEM, social, display, retargeting, mobile, etc)
Google Adwords Certification is a plus
Proven success in marketing program execution. (Must be able to show examples of a previous program and discuss the full
process and results.)
Position Type:
10
custom_url:
PPC_MM None
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