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PR & Ad & Marketing

Digital Marketing Manager at Fitness Company in New York City, NY

Digital Marketing Manager at Fitness Company in New York City, NY Online Fitness

2019-06-26 2020
Green key
Position: Marketing Manager Salary: $80,000-100,000 per year Type: Full Time Location: New York City, NY
Online Fitness Company
Digital Marketing Manager
Salary range: 80,000-100,000 plus bonus depending on experience
RESPONSIBILITIES
Develop strategy and continuously implement, test and optimize digital ads on Facebook, Google Search and other large-
scale audience development platforms.
Report on performance metrics/insights, with recommendations on ways to optimize for scale.
Work with Design, Copy and Production teams in optimizing creative to convert customers, supported by tracking, measuring,
and reporting on campaign effectiveness.
Work with Product Development to optimize conversion metrics.
Test into new digital ad opportunities to consistently uncover new audience development opportunities.
Develop and manage landing page creative and conversion strategy.
Qualifications
3-5 years of hands-on experience implementing strategic digital ad campaigns, and ad manager tools for all major digital ad
platforms, including digital ad re-targeting.
Previous experience managing large scale paid social programs for a mobile subscription business.
Proven experience deep diving into performance data on a daily basis, drawing conclusions and make optimizations based on
data.
Passionate about leveraging 3rd party ad UIs for optimizing campaign performance.
Bachelor degree required or equivalent work experience with a measurable track-record of success, supported by ROI
measurement.
Ability to adapt to evolving business requirements and objectives in a fast-paced hyper-growth environment.
Highly analytical, focused on developing new scalable campaigns based on examining and gathering data from multiple data
sources.
Strong Excel skills, ability to deep dive into data, creating charts, and pivot tables, presentations on campaign performance.
Technology & fitness enthusiast a plus.
Apply

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