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HR & Management

Associate Director, Programmatic (Zenith)

Associate Director, Programmatic (Zenith) Company Description Zenith is The ROI

2019-06-12 2020
Zenith
Position: Associate Director Salary: $125,000 per year Type: Full Time Location: New York City, NY
Company Description
Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver
great work, and delight our clients.Clients want to work with happy and motivated people.We have a superb Talent team,
helping the agency recruit, develop and retain the industry’s best talent. We’re constantly striving to create a winning
culture and we’re delighted that 91% of our people would recommend us as a great place to work.We are single mindedly
focused on delivering great work.We have a consistent track record of making our clients’ communications more effective.
Our goal is to achieve commercial marketing success. We don’t set out to win awards but see them as a function of great
work.Our greatest credential is our client list.Every day we work on challenging business and communication issues, in
partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more
and are equally proud of our new relationships.To learn more, visitwww.zenithmedia.com Job Description
Overview:
The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to
leverage live data to surface audience insights and uncover new audience segments. This highly focused team is dedicated
to leveraging Ad Tech in order to achieve this goal.
This Associate Director position requires a highly motivated, technical savvy, detail orientated, and entrepreneurial person
to lead the day to day management of the technical end of the Precision team. This individual will develop/ deliver/ inspire
Zenith’s vision of Live ROI and our audience first approach as a mantra and help champion that spirit to their team, while
positioning Zenith Media as an Interactive strategy leader.
Responsibilities:
Help clients launch DMP, Attribution, TMS and other data and audience based technology solutions across display, video,
social, mobile and all offline media
Write and deliver technical strategies and POV’s as well as oversee the translation of these strategies into the final
audience recommendations/plans
Evaluate and select strategic solutions on behalf of select clients such as DMP’s, Attribution and TMS tools
Build, maintain and grow client relationships and client business
Analyze client’s audience strategies and work with strategy and activation groups to lead business case development
Build and maintain relationships with data and technology vendors and internal agency counterparts
Responsible for the creation of education materials that keep the entire agency up to speed on marketplace tools and
various technologies as they continue to innovate and iterate
Command a comprehensive understanding of marketing communications which can be effectively translated into
developing audience goals, objectives, and strategies
Motivate and manage Precision’s technology team in the creation, development and execution of programmatic and
general media activations, solutions and tactics
Facilitate team building through collaborative management style, open communication and focused project management
to assure that assignments are executed in a timely manner
Ensure team delivers upon objectives within budget and time parameters
Support VP/SVP in managing account profitability; identify, assess, and implement strategic organizational capabilities and
partner initiatives in a profitable manner
Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
Understand Agency business objectives above and beyond technical role by actively participating in cross agency projects
i.e. Taskforces that strengthen media discipline
Qualifications
Minimum of 5+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing
buys through API and/or self-serve tools
Minimum of 8+ years of working in digital media and marketing
Experience in applying social marketing to drive strict KPI’s against brand-building & direct response initiatives
Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and
optimization recommendations
Understanding of best practices for leveraging social media for brand communication
Must possess strong leadership skills and be comfortable presenting ideas to senior client management
Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on Facebook and Twitter
Understanding of the Facebook PMD landscape and deep experience with at least one Ads PMD-certified technology
Strong interpersonal and teamwork abilities
Collaborative approach/attitude
Additional Information
All your information will be kept confidential according to EEO guidelines.
Apply
This job is no longer available, please consider other positions.

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