PR & Ad & Marketing
Digital Marketing Manager
Digital Marketing Manager You know how no one picks up the phone these days? Or
Position: Marketing Manager
Salary: $72,000-87,000 per year
Type: Full Time
Location: Delray Beach,
You know how no one picks up the phone these days?
Or when you call someone and their voicemail says, “Don’t leave me a voicemail. Just text me.”
See, that’s the problem businesses face everyday when trying to reach their leads, customers, and clients.
They’re stuck doing things the old way (calling, voice-mailing, emailing) and getting old school results.
The new way to instantly engage with your leads and customers is with real-time text messages.
That’s where Salesmsg comes into the picture...
Salesmsg is a two-way text messaging software that helps businesses send and receive text messages online from their
computer or mobile phone.
"It’s like Gmail for text messaging for your business."
We’ve all heard the saying, “it takes a village to raise a child”, but when it comes to your business, “it takes a team to grow
And because we’re growing at a pretty nice clip each month, we need your help to keep this train movin’ to change the
way business gets done at SalesMessage.com
// THE POSITION //
Before you read on, I have a question.
Do you love marketing?
I mean truly LOOOVE marketing.
Know these names?
Michael Masterson (Mark Ford)
Do you know why you should know these names?
These names are the foundation of direct response marketing and are critical to understand the nuances for creating
compelling marketing campaigns that result in action.
Here’s why that’s important…
See, we have a little problem at Salesmsg.
Because I love marketing too and wear 29 hats, marketing tends to take back seat to building a team, creating our product,
rallying the troops, hiring great talent, and growing the business.
And that’s why we need your help.
We’re looking for a smart, savvy, and hacker-like marketing person to join our team to help create, engineer, and execute
on the marketing strategy we have for Salesmsg.
If you’re looking for a place to flex the skills you’ve acquired into a fast growing company and see things move quickly,
then this may be the right spot for you.
// OUR CORE VALUES //
1. We Figure It Out.
If you’re not inquisitive, curious, and goal oriented - this isn’t for you. There’s things that will happen that will require you
to dig a bit deeper to “figure it out." We don’t expect the customer to figure it out for us, we dive in and make it happen.
2. Insatiable Learning.
There’s a wealth of knowledge in books, articles, videos, courses, training events, and everywhere you look. Google
anything and you’ll find the answer. If you can’t “figure it out” yourself, trust me, someone else already has for you and
there’s most likely a blog post or book written about it.
You are resourceful to your core.
3. Keep it Real.
Seeing things for “how they truly are” gives us power. In fact, we have to be real in order to survive and thrive. When you
tell it like it is, you have nothing to hide and can come to a solution faster than dancing around the issues.
4. What’s Next Mindset.
Things are changing and we are always looking to the future to build what’s next. How can we improve? What trend is
coming/happening and how can we lean in to that? What’s coming next? How can we iterate and improve what’s working
Okay, with that out of the way, let’s get into what this role will look like for you…
// THE ROLE //
Here’s the truth…
Our marketing is ad-hoc and off the cuff. We know what we need to do, however, there’s no set system and process in
place to truly execute on consistent marketing campaigns.
At a high level, your role will be to engineer winning marketing campaigns using all types of digital marketing.
Here’s a taste of what you’ll be doing…
Monitoring and owning all of our conversion funnels (awareness, acquisition, activation, retention, revenue and referral)
Managing the marketing team & ensuring all key results and outcomes are met
Creating the strategy for our marketing plan, which includes building our promotional offers, building and managing our
marketing calendar to coincide with key product launches
Strategizing, creating and managing promotion & marketing calendar
Furthering development of the marketing and communication plan for the brand
Liaising with external agencies for performance marketing, PR, etc
Managing Salesmsg’s online presence, especially on various social media channels
Research and lead cross-functional marketing experiments towards measurable outcomes
Doing things you have no idea how to do (yet), executing and being scrappy when needed
// WHAT YOU’LL NEED //
You gotta bring the skills to pay the bills. Here’s a taste of some of the things we require for you to be successful in this
At least 5 years of experience in digital marketing roles. You’ve done this before and pumped to get started.
Incredible writing skills. You have a knack for crafting interesting copy.
A strategic mindset that allows you to understand industry trends and customer needs.
Relentless creativity and ambition.
Attention to detail, excellent organizational skills, and superior time management skills.
Ability to meet deadlines and self-manage your workload.
Excellent communication skills with high energy and a great attitude.
A great track record of creating, managing, and executing marketing campaigns.
Experience working closely with other functions like Marketing, Customer Support/Success, Sales, and Product.
Excellent communication skills, a great listener.
Tech savvy and have experience implementing software on an account per account basis.
First, you’ll start out as a contractor for a 90 day "is this a fit" period. If it’s not a fit (for you or the company), we’ll let you
know fast so we don’t waste your time to keep you from finding the perfect position somewhere else.
If and when we think that it’s a “fit” you’ll become a salaried employee with good ol’ benefits.
BENEFIT #1: Annual retreats somewhere in the USA. Paid for by the company.
BENEFIT #2: Medical + dental match program. Need coverage? We got you covered. :)
BENEFIT #3: Travel to cool events, seminars, conferences, and other places to learn more and promote the Salesmsg brand
and company. (We’re sponsoring HubSpot’s Inbound in Boston in Sept.)
And last but not least…
BENEFIT #4: You’ll have an opportunity to directly and globally impact the way messaging gets done for thousands of
businesses. My ultimate goal is to give you so much value from your experience with us, that when you look back you can
always lean on being “one of the first hires” at Salesmsg. And have it actually bring you clout and credibility throughout
So there you have it.
Are you a match? Do you want a REAL challenge?
Then, I think you know what to do next.
Oh, and one last thing.
Be different in your application. We get hundreds of people applying just like you, so if you want this position… stand out.
P.S. I don’t have all of the answers, nor does anyone on our team.
We’re winging it just as much as the other guys. So if you’re expecting perfection, you won’t find it here.
If you’re okay with bruises, cuts by a thousand knives, and more good days mixed with bad days as we grow and scale "as
a team" - then, this might be right for you.
This job is no longer available, please consider other positions.