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Sports & Leisure

Fitness Consultant

Fitness Consultant Our mission is simple, to provide the first class fitness exp

WOA Cookeville
Position: Fitness Consultant Salary: $20,000-30,000 per year Type: Full Time Location: Hermitage, TN
Our mission is simple, to provide the first class fitness experience, with the best equipment, superior service and
cleanliness in a neighborhood atmosphere where everyone knows your name.
The sales position is focused on obtaining new club memberships. This is accomplished primarily through calling leads
generated through marketing activities, cold calling prospects, club tours and contests. Sales reps are expected to meet
challenging monthly quotas and must be productive within 30 days of starting. Great sales reps must be able to quickly
identify potential member’s needs and use solution-selling techniques to close the sale. They must be able to present the
customer a solution to their specific needs using the products and services offered by the club. This is a competitive sales
position, with the clear objective of always meeting quota and constant improvement. Cooperation in a team environment
is also essential.
The following are the specific performance objectives for the position. In assessing competency and fit, all candidates will
be benchmarked against these standards.
Achieve Quota: Consistently meet or exceed a quota of 40 new club memberships per month within 60-days. While this
goal will vary month to month, on average a good sales rep will generate 40 new memberships each month. Monthly
quotas should be adjusted seasonally January, February and March might be 40-50 sales while other months may be 30-40.
(Competencies: competitiveness, work-ethic, motivation)
Call all Leads Within Two Days and Convert 30% into Appointments: Reps must call back each assigned lead within 48
hours, quickly engage the potential customer by understanding their reasons for wanting to join a club, and use a variety
of persuasive and selling techniques to convert 30% of these calls into a scheduled tour of the facilities. (cold calling,
verbal communications, adaptability, listening, selling, rapport building, persuasiveness)
Effectively Plan Each Sales Day: Great reps will spend 45-minutes to an hour each day preparing and planning for their next
day. They will identify who they will meet, calls they will make, goals and the expected outcomes of their efforts. Great reps
will also quickly review their approach for each scheduled club tour and customize their approach based on the information
they collected from the person on the phone. (organizing, planning, diligence, ability to summarize quickly, doesn’t over-
Conduct Effective Club Tours: Within two weeks, know the core products offered by the club and be in a position to quickly
(10-15 minutes) understand a typical potential member’s needs. Present the club’s product line as a solution to the
customer’s needs appealing to their emotions and preferred buying methodology. Within 30-days, great reps will
consistently conduct five club tours each day and maintain an overall close ratio greater than 50%. (customer needs
analysis, analytical skills, solution selling, insight, intelligence, develop connections, ability to learn and apply skills)
Become Product Expert: Proactively learn all aspects of the club’s programs and services during the first seven days.
Develop examples of all key benefits by product offering. Personally participate in all aspects of the club’s offerings and
develop a series of techniques to present these products as solutions to specific customer needs. (desire and ability to
learn/apply, initiative, self-improvement, goal oriented, creativity
A team player, with the ability to work within the organization to achieve company objectives
Highly motivated sales representative with a passion for sales, health and fitness
The candidate must be engaging and willing to work with existing members to obtain referrals
Must be willing help grow our brand
Must be goal oriented and believe in monthly goals
Must be willing to use our proven systems of generating, driving and growing our sales
Demonstrated ability to sell
Must be able to work in a fast-paced environment with demonstrated ability to handle and prioritize multiple tasks and
Flexibility in response to unexpected changes in work assignments.
Must be able to effectively interact and communicate with individuals at all levels of the organization and members.
Physical Demands:
This position does require general cleaning (vacuuming, mopping, taking out trash, cleaning bathroom, wiping down
The physical demands described here are representative of those that must be met by an employee to successfully
perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.

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