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Sales and Marketing Director

10.10.18
Asheville Yoga Center
Position: Marketing Director Salary: $60,000-80,000 per year Type: Full Time Location: Asheville, NC
Position Summary
The Sales and Marketing Director is responsible for planning and implementing sales, marketing and product
development programs, both short and long range, targeted toward existing and new markets by performing the
following duties personally or through subordinates. The ideal candidate will be focused on growth strategies aligned
with developing new prospects and business opportunities, as well as implementing the sales techniques to meet growth
goals.
Job Duties
Develops strategic annual marketing and sales plans, implementing strategies and objectives.
Develops and manages sales/marketing operating budgets and forecasts. Monitors budget by comparing and analyzing
actual results with plans and forecasts.
Implement business development plans targeted to increase enrollments in offerings, retention of current clients, and
the number of new clients, through strategic sales techniques and prospecting.
Implement an inbound marketing and lead generation pipeline, successfully converting leads into clients utilizing a CRM
software system for tracking and data analysis.
Conduct market research and prepare analytical and narrative reports regarding strategies to achieve objectives as set
forth in annual marketing plan.
Track vital statistics and report metrics on marketing and sales activities, effectiveness, and business impact.
Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
Identify and provide solutions to increase customer service levels substantiated by data, surveys, and trends.
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
Develops and recommends product positioning and pricing strategy to produce the highest possible long-term market
share.
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing
objectives falls within designated budgets.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive
conditions.
Monitors competitor services, sales, and marketing activities.
Establishes and maintains relationships with industry influencers and key strategic partners.
Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Directs sales forecasting activities and sets performance goals accordingly.
Directs training and performance evaluations to develop and control sales and marketing programs.
Directs market channel development activity by establishing sales quotas and goals.
Represents company at events to promote services.
Meets with key clients, assisting sales representatives with maintaining relationships and negotiating and closing sales.
Analyzes and controls expenditures of division to conform to budgetary requirements.
Prepares sales report showing sales volumes, potential sales, and areas of proposed client-base expansion.
Reviews and analyzes sales performances against programs, goals, and plans to determine effectiveness.
Directs product research and development.
Requirements
Experience with a membership and event based organization in the Health and Wellness Industry.
Bachelor’s degree in related field of Marketing or Advertising and Sales required.
Minimum ten (10) years professional experience in B2C marketing and direct sales.
Advanced experience with CRM software and sales pipelines.
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Advanced computer skills and experience with the following business software systems: Microsoft Office (Excel, Word,
PowerPoint) and Adobe CC (Illustrator, Photoshop).
Exceptional organizational skills.
Supervisory Responsibility
This position has supervisory responsibilities for the Marketing Department and is indirectly responsible for sales activities
of all sales-oriented staff.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully
perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to
talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with
hands and arms.
Expected Hours of Work
This is a full-time position, and general hours of work and days are Monday through Friday. This position regularly
requires long hours and frequent weekend work.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or
responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any
time with or without notice.
Equal Employment Opportunity
Asheville Yoga Center provides equal employment opportunities to all employees and applicants for employment and
prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin,
disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other
characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion,
termination, layoff, recall, transfer, leaves of absence, compensation and training.
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*Contact is directly with the founders and managers for hire. No other parties are allowed
We do not collect, store, or transmit personal information about our customers

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